It depends... on what you're optimising for.

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It depends... on who signs-off my bonus.

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It depends... on how important you are.

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It depends... on what the user researcher tells me.

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It depends... on how much budget you give me.

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It depends... on where I can fit it into my Gantt chart.

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It depends... on how radical you want to be.

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It depends... on where in the system we can apply leverage.

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